Paid Search Market Assessment for your Business

Most licensed gambling businesses serve an international clientele so NWM work with you to identify exactly which countries, regions and cities are going to bring you the most profits from Google AdWords™ & Bing Ad campaigns. This process includes competitor analysis and in-depth keyword research that considers language, demographics as well as affordability.

PPC Strategy & Action Plan

NWM builds a custom strategy that will put emphasis on the campaigns that deliver the most leads. Ad Copy Creation is carefully created based on all of the data obtained in the Paid Search Market Assessment and analysis of your business. Multiple campaigns are run simultaneously to achieve maximum effectiveness via geotargeting, ad scheduling (using varied days & times) and split A/B testing with keywords.

PPC Reporting

Advanced tracking via Google Analytics is necessary to obtain feedback in real-time. This helps ensure positive results by quick action with campaign improvement modifications and effective PPC cost management. There are additional professional tools that can be utilized to enhance reporting in addition to Google Analytics and NWM utilizes these when possible.

Training for Paid Search Marketing

NWM work with small to midsized licensed online gambling businesses so our training is designed to enable companies to manage Paid Search Marketing (PPC) campaigns independently with their own staff. This empowers companies to achieve success with PPC independently and truly understand how to achieve great results when contracting outside marketing agencies for PPC services.